Our System: The Factory Way
Because HOW you train is more important than how hard you train
Break it Down

Step 1:
Break it down to its simplest parts. Everyone wants to run before they walk. They want to learn complex combo moves into fadeaway shots before they learn proper footwork and shooting mechanics. Not at the Factory. We teach the final step of a skill first, then work backwards adding in steps until the athlete can properly complete the entire skill.
Rep it Out

Step 2:
Rep out the entire skill until the athlete can repeat the full skill reasonably well without verbal direction. It requires hundreds of reps for an athlete to build moderate consistency in executing a new skill. It takes thousands of repetitions to build enough muscle memory for the skill to move from the conscious to the subconscious. In scientific terms the learning process is:
- Unconscious Incompetence - Doing it wrong and not knowing you are
- Conscious Incompetence - Doing it wrong but realizing what you are doing wrong
- Conscious Competence - Doing it correctly, but having to think about it
- Unconscious Competence - Doing it correctly without having to think about it
Once our athletes learn to execute all the options of a skill, we have them cycle through the options several times so that they are executing a different option every rep.
Go Live

Step 3:
Go Live against a human. There is a saying among trainers; Cones don't move. Cones have their place in training. But their place is in Step 1 and Step 2. You have to go against humans in order to learn to make reads while executing skills. We start off going against a human (often the coach) who is making obvious moves that make the read easy for the player. Then we dial up the intensity until they are going 100% against another player. We often put them in competition so that they are forced to execute at game speed.
